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Thu, Oct 15


Hosted By ArtsLab

Awakening Another Way - Strategy

Strategy is the secret sauce to a sustainable career in the Arts

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Awakening Another Way - Strategy
Awakening Another Way - Strategy

Time & Location

Oct 15, 2020, 6:00 PM – 8:00 PM EDT

Hosted By ArtsLab


About the Event

Do you suffer from #ArtistsProblems:

  • Where is my next gig?
  • How can I build my following?
  • How do I make the connections that will catapult my career?
  • Who are the people I should know?
  • Which social media platform should I devote my time to?

A customized STRATEGY can address all these concerns. Strategy is the secret sauce to a sustainable career in the Arts - no matter which stage of development your career is at. This Meetup will explore how to incorporate strategy into the day-to-day practices of an artist, across all disciplines.

Join artist development coach Emileena Pedigo and business transformation guru Mathew Heggem to discuss strategy in art-careers. The event will include: a brief welcome note, a short presentation, a collective sharing of thoughts on the topic, and the opportunity to invite next steps for all who attend.

This presentation is Unit 4 of a 4-part series that makes up the E-velop Artist Development program. The previous presentations are not pre-requisite, but will build the groundwork for discovering strategy. Catch the replays below.


Alison Kate will lead the group in a brief introductory mindfulness exercise to bring us into presence.

Learn more about your co-moderators:

Emileena Pedigo, The Show Goes On Productions After launching TSGO, her work began to focus on emerging trends in entertainment. There she found herself stuck inside a self-perpetuating system of exploitation, witnessing many artists losing the fight. She would have been lost too if not for an excursion to an ayahuasca retreat in the Peruvian mountains. Upon her return, she found a solution she feels belongs to the world: a paradigm shift that starts one artist at a time. She calls it The Sustainability Cycle (Exploration, Inclusion, Evolution). This is her art.

Mathew Heggem, Chief "Remover of Obstacles," is a dancer turned choreographer of business transformation. With 15+ years of experience helping entrepreneurs & CEOs to build their businesses, Mathew specializes in developing strong brands and leading intelligent organizational growth through “marketing innovation.” When he's not busy working directly with clients, Mathew is building community around spiritual entrepreneurship and breaking down the walls between the arts & business.

Alison Kate is a Body-Mind-Spirit Holistic Personal Transformation Guide. Using a whole-life approach, she guides people towards optimum wellness - feeling vibrantly alive, passionately joyful, and radiantly healthy. She is a Certified Yoga and Meditation Teacher, Hypnotherapist, Energy Healer - including Reiki, Theta Healing, and Sound/Vibrational Healing, Coach/Mentor, Essential Oils Educator, Past Life Regression Guide, Health and Wellness Advocate, and Personal Growth enthusiast.

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